Working Memory?

Write-Up The field of memory provides excellent opportunity for research, drawing theoretical models and implementing them to check their validity. Working memory, in psychology, is a memory system that holds information to perform various verbal and non-verbal (even physical) tasks. It is very important from the viewpoint of processing information and enacting it in day-to-day life. Though a simple three stage model for memory (Encoding, storage and retrieval) was proposed initially, experts like Baddeley proposed that working memory is much beyond these three phases and memory functions of short-term memory and long-term memory are very complex in comparison to what initial chunking of memory into theoretical aspects initially suggest (Becker & Morris, 1999). He introduced a novel approach to depict working memory as a not as three-part system that temporarily holds information as people perform cognitive tasks but a perennial work-desk on which information is manipulated and assembled to help us comprehend decide, and in problem-solving (Baddeley, 1996, 2003). According to Baddeley’s view of working memory, we can pictorially imagine a managerial executive (Central executive memory) with two helpers (Phonological loop & Visuo-spatial working loop) (Hamilton, Coates & Hefferman, 2010; DeRenzi & Nischell, 1975). This theory and its fractionization have neuropsychological evidence, experimental evidence and developmental evidence. A study states that left posterior hemisphere of the brain is actively involved in working memory. Other studies show that even right posterior is actively involved but in working memory but non-visual aspects. It might be involved in spatial aspects. Despite the heavy argument, involvement of different brain regions in working memory (Phonological and visuo spatial) establishes a base for neuro-psychological evidence (Vallar & Baddeley, 1984; Hamilton, Coates Hefferman, 2010). Laboratory based experiments show how visual short-term memory task is strongly disrupted by visual as opposed to spatial interference, and also spatial memory task was simultaneously more strongly disrupted by spatial interference. This double dissociation supports the theoretically proposed fractionation of working memory (Klauer & Zhao, 2004). Developmental evidence suggests that visual subcomponent of the visuo-spatial sketchpad is distinct from the spatial subcomponent as seen in children aged 5-6, 8-9 and 11-12 (Logie & Pearson, 1997). Thus, arising from strongly evidenced studies, Logie presents a distinct model of two separate systems (Visual and Spatial) (DeRenzi & Nischell, 1975). The visual storage aspect stores information about form and colour whereas spatial control takes care of aspects pertaining to locomotion, limb movements and also rehearsal of information (or series of information in visual cache) (Logie & Pearson, 1997). The proposed study explores the topic of fractionalisation of memory in lines with the above mentioned strong theoretical and research based evidence. However, the trajectory of interest is along the lines of research done by Logie and Pearson (1997) in developmental field. This study examines the visual and spatial development in children and adults. There may be many limitations pertaining to use of methodology. The visual recall of design and Corsi blocks are two distinct materials, not only in terms of format but also in terms of material to be recalled. Thus comparison of two unequal factors may raise questions about the validity and outcomes of the studies. Logie and Pearson’s study focussed solely on children of different age groups, but since it is purported to measure visual and spatial aspects of working memory under a developmental pathway, this study will use children and adults are subjects (Logie & Pearson, 1997; Klauer & Zhao, 2004). Other arguments against the reliability and objectivity of studies in this area have been in terms of usage of participants and individual, genetic, ethnic and anthropologic differences within the patterns of development. It is not possible to outline a single or a group of factors that predict the pathway of development. Our research hypothesis is designed to measure two questions. The first part of the hypothesis seeks to inquire whether according to the fractionation; the visual and spatial systems should develop at different speeds in humans. In accordance to the first part of the hypothesis, the second part inquires whether the developmental trajectory for visual system is shallower than spatial system. MethodParticipantsThe study has 139 participants in all comprising of 65 (46.8%) children and 74 (53.2%) adults. Among these participants are 56 (40.3%) males and 83 (59.7%) are females. The mean age for boys is 15.65 years and that for girls is 18.5 years.MaterialsTwo basic materials (tests) have been utilised viz: Visual recall of designs and Corsi Blocks. The recall of design is a paper-pencil task that requires the experimenter to show a particular design on paper to participants for 5 seconds and the participant recalls it by drawing it on paper (Logie & Pearson, 1997). The Corsi test presents a blue board with nine wooden cubes. The experimenter taps out a sequence of blocks (in increasing order after each successful completion) and the participant taps out the blocks in exactly the same sequence (Fischer, 2001).DesignThe variables design in a classroom based experimental condition testing factors between subjects (Adults, Children) and within subjects (Males, females) performance of Recall of design and Corsi. The visual and spatial working memory development are the Independent variables whereas the developmental trajectory is the dependent variable. Procedure In a classroom settings, both children and adult group were individually given tasks performance on Visual recall of design and Corsi block task. The scores of recall of design and corsi test were done during task administration itself. Calculated scores for each individual in the adult and the children group are put up before conducting statistical analysis. Statistical analysis Statistical analyses used can be divided into Descriptive statistics and inferential statistics. SPSS 19.0 was used for data analyses. Graphs, Histograms and Comparitive bar charts along with mean and median related data falls into descriptive statistics category. We have also conducted two unrelated t-tests; one to compare children’s recall of design with adults and the other one to compare children’s Corsi scores with that of adults. The mean score of children on visual memory is 14.17.(Mean=11.02, sd=1.727) and that of adults is 14.42 (Mean= 17.45, sd=2.765). The mean score of children on spatial memory is 11.02 (Mean=14.17,sd=2.275) and that for adults is 17.45 (Mean= 14.42, sd=2.196). The above table clearly shows that with respect to the spatial component there is a statistically significant difference between the adult mean and children’s mean (p=0.000) which is well below the 0.05 threshold. In fact from the above table it can be seen that the adult mean score is 17.45 whilst that of the children is 11.02 meaning that on average the adults scored about 6.4 more than the children. The above table clearly shows that there is a statistically significant difference between the adult mean and children’s mean on spatial component (p=0.000) which is well below the 0.05 threshold which is very highly significant The above table clearly shows that in terms of the visual component there is no statistically significant difference between adult mean and children’s mean (p>0.5) which exceeds the 0.05 threshold. It depicts how the mean difference between adults and children in relation to the visual component is very small resulting in no statistically significant difference in mean scores. Since there is high significance between the children and adult’s spatial component but no statistical significance between children and adult’s visual component, we can say that there might be a different trajectory in children and adult’s development patterns. It doesn’t however completely fulfil the hypothesis. Discussion The findings do not support the hypothesis in all earnest. There is no correlation between children and adult scores on visual component but there is a very significant relationship between children and adult scores on spatial component. It may be said that the difference has emerged because of the previously raised issue of different methods. Since, Corsi and Recall of design are two distinct tasks, it can be argued that their performance cannot be correlated. However, since the spatial component shows good correlation, it signifies that the trajectory may be well defined and that it develops more easily. However, not much light is thrown on why the results have come up the way they have. Further research may be interested in using Multiple regression to predict the possible factors that may have caused a high correlation in spatial scores and if there are any common factors in children and adults, they might as well be highlighted. However, like previous studies, this study support s the Logie -Pearson model as well as justifies the fractionation approach given by Baddeley. Memory is much beyond its’ structural and functional aspects. Though initial divisions on memory and development of theories have described functions and its’ aspects at a superficial level, this research has gone in depth to investigate difference in developmental trajectories. Since, it is a part of developmental aspect, it has many possibilities of further research (Baddeley, 2003; Logie & Pearson, 1997). References Baddeley A (2003) Working memory: looking back and looking forward, nature reviews Neuroscience, 4, 829-839 Baddeley, A (1996) The fractionation of working memory, Proceedings of national academy of sciences, 93(24), 13468-13472 Becker, J.T & Morris, R.G (1999) Working memory, Brain and cognition, 41, 1-8 DeRenzi, E & Nischell, P (1975) Verbal and non-verbal short term memory impairment following hemispheric damage, Cortex, 11, 341-353 Field, A (2007) Discovering Statistics Using SPSS (Ed:3 ), Sage Publications: London (United Kingdom) Fischer, M (2001), Probing Spatial working memory with Corsi blocks task, Brain and cognition, 45(2), 143-154 Hamilton, C; Coates, R & Hefferman, T (2010) What develops in a visuo-spatial working memory developmentEuropean journal of cognitive psychology Klauer, K.C & Zhao, Z (2004) Double dissociations in visual and spatial short term memory, Journal of experimental psychology, 133 (3), 355-381 Logie, R.H & Pearson, D.G (1997) The inner eye and the inner scribe of visuo-spatial working memory: Evidence from Developmental fractionation, European Journal of cognitive psychology, 9(3), 241-257 Vallar, G & Baddeley, A (1984) Fractionation of working memory: Neuropsychological evidence for short term store, Journal of verbal learning and verbal behaviour, 23(2), 151-161

Garden Report Essay

The Garden Depot, a family-owned floral company, carries a larger variety of floral, gardening and lawn-care products with sales and profits growing. Janice bowman has 13 years of operational knowledge in the industry as office manager in the company. She is responsible for inventory management, computer system management and logistics. Derek Sinclair, the son-in-law of the Depot owner, is the landscaping manager with no experience in management. However, the operation is not smooth in the organization that faced several issues such as lobar force, communication and synchronization. They both have responsibility for the depot, and have to get rid of problems to benefit the company. The company did not have enough permanent skillful and reliable workforce, but only seasonal employees, therefore 50 landscaping jobs could be completed each year, which were fewer than what was demanded. Most of employees were part-time student workers lacking of experience. In addition, a family member who had poor and inappropriate leadership was appointed as landscaping manager. And his irresponsible attitude might have bad impact on moral of stuff. Furthermore, the job responsibilities were not defined, and there were no specialized department to solve the specific problems. The improper recruitment and lack of supervision cause the organization attained unstable and unreliable workforce. This demonstrates a lack of fit between organization process and people as police for recruiting and supervising employees. Moreover, Sinclair had low expertise knowledge on landscaping area, which resulted that he could not answer the customers’ specific question, and he had no qualification and business handling capabilities to solve complex issue. This follows EOPT theory because there is a lack of fit between people and tasks. Whereas having no job description and departmentalization in the organization resulted in the consequence that employees confused about their job. This applies to EOPT theory because there is a lack of fit between organization structure and people. The goal for the Garden Depot is to establish stable and reliable workforces to increase work proficiency. In long term, the organization should ensure job responsibilities defined in every level of the organization, and deploy individual departments to solve any problems to make customers happy. The first alternative is to reevaluate all the stuff and build a formal appraisal system to supervise employee’s performances, which can help the company to build a stable and reliable workforce. The second alternative will be training Sinclair be a competent manager. If the company wants to keep Sinclair as the landscaping manager, this action alternative is necessary. The last alternative course of action is to create a proper job description and deploy specific departments such as HR department, marketing department, customers departments and inventory departments in order to solve the related issues. The best alternative is to create a formal job description and divide specific departments. First, Sampson should divide the whole organization into four departments HR department, marketing department, inventory department and customer services department. Next, creating job description for every position should be done as soon as possible. Then department supervisors ought to reevaluate employees and put them in the right departments depending on their specialty. Finally, the department supervisor should hand in a process report to managers every month to show their work. If Departmentalization causes lack of communication among individual departments, general manager should have a meeting with all department supervisors once a week.

Trade Essay Example | Topics and Well Written Essays - 1000 words

Trade - Essay Example It is a person's habit to give more emphasis on his/her success than failure and therefore he/she becomes overconfident. Barber and Odean (2001) present a belief that difference in gender has a relationship with the overconfidence level in particular field. They suggests that the men working in finance domain outnumber the women working by far, which marks that men are more confident than women in this field. Also that the attribute of self bias is seen more in men than women and therefore men are more likely to be overconfident. In order to justify the claim of overconfidence, been seen more in men than women, they quote the data from various surveys between 1998 and 2000 taken on a total of approximately 15000 respondents in which men expected their portfolio to outperform the index by a greater margin than women. Men trade approximately 45 percent more than the fairer sex, as per the data obtained from various brokerage firms. They also suggest that the average turnover rate for the common stocks for single man is sixty seven percent more than a single woman. Moreover Barber and Odean (2001) find out that women, at the end of the year, earn a return 0.143 percent lower than those earned by the portfolio at the beginning of the year whereas for men this number is 0.221 percent because of my churning activities seen in men than women. This justifies the fact that the stocks sold by both men and women outperform the ones they purchase. The stocks that men buy underperform those they sell by 20 basis points whereas the figure is 17 percent for women. At the end, Barber and Odean (2008) find out that the men on an average earn a monthly gross and net return of 1.501 and 1.325 respectively whereas for women this 1.482 and 1.361 respectively and concludes that the assumptions taken first that men trade more as compared to women and second that the men depletes the utility more due to excessive trading both holds good. An analysis on authors' finding:- There is a thin line of difference between confidence and overconfidence.While the authors appropriately suggest and prove that the number of trades executed by men is higher as compared to women, this may be because of better risk handling capacities in men than women. Authors aptly relate that trading is related to risk facing capacity and is also related to the income earned by an individual which well may be the only case and the data derived by the authors for the model may be necessary but does not seem sufficient to justify that the higher trades are a result of overconfidence. However the report generated by the authors definitely guides an investor in the following manner in his future

REACH. Regulation on Registration, Evaluation, Authorisation and Essay

REACH. Regulation on Registration, Evaluation, Authorisation and Restriction of Chemicals - Essay Example This paper discusses what REACH entails and how it affects EU by it regulations. Apart from the sole of ensuring regulation of trade in chemical substances, REACH performs several duties, like safeguarding human health at all levels and the protection of the environmental too. Secondly, they inform organizations involved with chemical manufacture of the risks likely to result from their actions (Workplace Law Group 612). In addition, they monitor the movement and use of chemical substances within the EU. Lastly, they promote creativity in substance manufacturing by ensuring operations are in accordance with ethics. REACH has the strictest law ever implemented by the EU and it took them almost seven years before coming up with this complex decree. REACH ensures that corporations dealing with chemical substances exceeding a tone are registered with the European chemicals agency. Before they accent to a registration, there are certain requirements that qualify one for registration for example substances that do not pose harm to human health (Leeuwen, & Vermeire 6).Moreover, it should not be of a high concern in terms of chemical content. REACH laws also deals with prohibition of trade for substances lacking registration and certification from European chemicals agency. However, there are exempted cases for radioactive items and certain wastes. Food substances and military equipment are also exempted form certain cases. Controversy aroused from its duties when they harmonized and improved the past legislative framework. Reach as a body began to function on June 1 2007, thereafter going through a session of complete registration in 2008. The organization has approval by environmental bodies such as â€Å"Environmental management system† and OHSAS 18001 who have confirmed credibility for REACH’s activities. This body has the mandate of monitoring the supply of chemical products imported to the EU zone. They perform their duties using certain

THE ROLE OF IMF IN THE INTERNATIONAL POLITICAL ECONOMY AND HOW IT Research Paper

THE ROLE OF IMF IN THE INTERNATIONAL POLITICAL ECONOMY AND HOW IT PLAYS A ROLE ON THE POLITICS AND ECONOMICS IN NIGERIA AND CAME - Research Paper Example That is whether the nations would have performed better without IMF or whether they had influence in preventing the prosperity of the changes suggested by IMF. The economic and political state of the nations due to IMF influence at present and the opinions why or why not did the nations recover are in addition discussed. What IMF is International Monetary Fund (IMF) is a global institution that offers monetary assistance and advice to member nations. IMF came into existence at the conclusion of World War II, because of the Bretton Woods Meeting in 1945. It was formed out of demand to curb economic crises such as the Great Depression. The institution has turned to an enduring organization integral to the formation of monetary markets globally and to the development of the growing nations (Tenney & Norman, 2011, 149). What IMF does The job of IMF is of three major kinds: Surveillance includes the supervising of economic and monetary growths, and the offering of rule advice, targeted ma inly at crisis-avoidance. IMF as well lends to nations with balance of payments hardships, to offer temporary funding and to promote rules targeted at rectifying the underlying challenges. Loans to low revenue nations are in addition targeted mainly at poverty lowering. ... IMF as well plays a significant role in the battle against funds laundering and violence (Fritz-Krockow & Parmeshwar, 2007, 2). Origins and original aims of IMF IMF is a global institution that was started in 1944 at the Bretton Woods Meeting and officially formed during 1945 by twenty-nine member nations. IMF’s expressed objective was to aid in the rebuilding of the sphere’s global payment system after World War II. Nations contribute funds to a pool by a quota scheme from which nations with payment disparities may scrounge money temporarily. By this task and others like observation of its members’ economies and the requirement for personal-rectifying rules, IMF does job to enhance the economies of its member nations. IMF defines itself like an institution of one hundred and eighty eight nations, doing job to foster international financial cooperation, protect monetary steadiness, enable global trade, support great employment and maintainable economic developmen t, and lower poverty across the sphere. Its headquarters are in Washington, D.C., United States. The original aims of IMF included: Offering a forum for cooperation on global financial challenges Enable the development of global trade, therefore supporting job formation, economic development, and poverty lowering Support exchange rate steadiness and an open scheme of global payments; and Loaning nation’s foreign exchange when required, on a temporary basis and under sufficient securities to aid them handle balance of payments challenges (Jacobsen & Ramesh, 2008, 268). Success and failures of IMF vision Global trade grew rapidly from the 1950’s. There was

W4 Disc Balanced Scorecard Essay Example | Topics and Well Written Essays - 250 words

W4 Disc Balanced Scorecard - Essay Example Office of Personnel Management, n.d.). The process was evaluated in terms of its ability to link the organization’s mission and vision into the development of strategies that are deemed to be instrumental in the attainment of identified goals. The potential outcomes would depend on the objectives stipulated under each of the four perspectives. For instance, under financial perspectives, the outcome could be indicated as increase of 20% in profits; while under customer’s perspectives, the outcome could be increased customer satisfaction and retention. The strengths of the balanced scorecard method are as follows: (1) the ability to assess the direction of the organization using the designed strategies through measuring outcomes as against stipulated objectives; (2) it provides a holistic view of the performance of the organization from the short-term to the long-term time frame (Bowen, 2011); and (3) strategies could be adjusted, corrected and improved according to indicated performance metrics. On the other hand, the weaknesses of the balance scorecard include: (1) the extensive amount of collaborative effort to define objectives and designing strategies that fit the performance metrics; (2) exclusion of competition; and (3) fitting the requirements of this performance tool to cater to the needs of the organization (Bowen, 2011). U.S. Office of Personnel Management. (n.d.). Using a Balanced Scorecard Approach to Measure Performance. Retrieved from opm.gov:

How Mediation can serve worker's compensation Essay

How Mediation can serve worker's compensation - Essay Example t in the presence of a facilitator to address their dispute and to examine significant ways of resolving it where the offender can fairly compensate the victim. Victim-Offender mediation programs are divided into a number of stages. In all programs however, the first step begins with the referral of an offender to the program, which is usually done by victim assistance staffers or prosecutors or parole officers or judges. Trained mediators are also sought. Before the trained facilitator meets with the victim and offenders for a mediation session, he meets each of them separately and hears the side of each individual. During this meeting, the facilitator explains the program to the individual and encourages the participation of the individual. Through these meetings, the facilitator gains the trust of the victim and offender and is able to create a rapport. After this separate meeting, the victim and offender agree to participate in the reconciliation program and a face-to-face meeting is scheduled by the facilitator. In regard to its history, the victim-offender reconciliation program was first established in Canada in 1974, and in 1978, it was established in the United States.2 Today, the United States has approximately 300 victim-offender reconciliation programs. The reason behind the program’s success in the United States is the fact that accepted the principle of restorative justice. The programs emerged from early dispute resolution programs that were the initial forms of restorative justice. The Victim-Offender Reconciliation Programs are categorized into four models. These are church-based programs, community-based programs, probation–based or system-based programs and dispute settlement centers.3 Church-based victim-offender reconciliation programs are based on biblical principles of renewal, reconciliation and pardon and use volunteers. They are viewed as the best by victim-offender reconciliation program advocates.4 This is due to the fact that

Week 4 Discussion Coursework Example | Topics and Well Written Essays - 1000 words

Week 4 Discussion - Coursework Example Clear accountability and responsibility of members of the team; all team members should have an apparent understanding of their roles in the project (Kerzner, 2013). There should also be frequent monitoring as well as measurement of milestones, time, equipment and people schedules. Correctly done schedule control as well gives the primary hint that initial planning might not be going as per the schedule. The initial step is to identify as well as engage with the main stakeholders. Have talks, an official stakeholder consultation or a problem definition seminar, but it is important to begin the hunt for extra data on the business need. Secondly, after gaining a grasp on what the business need entails, begin to translate and construe that need into a structured problem or explanation of the scope. More importantly at this phase is to write down the business need into an understandable language (Kerzner, 2013). Thirdly, after clarifying and agreeing on what the existing business need is, the process of brainstorming ideas of how the need can be addressed begins. Another very crucial part of this task on any project is to deal with the change of business needs right from the beginning of any business project. Building firm relationship with stakeholders is the final phase. Lack of good relationships amid the business stakeholders and the project team stakeholders, as well as the supporting technical members, can make the project fail. b. Obstacles and how to overcome Communication and Language: The prioritization and precise nature of needs usually differ with a projects stakeholders. Diverse interpretations are usually discovered very late in the development cycle, when alterations entail a lot of effort and cost. Creating a prototype all through requirements gathering can assist to settle any disparity in understanding. Overbooked

Contextualised analysis Essay Example | Topics and Well Written Essays - 750 words

Contextualised analysis - Essay Example The paper concentrates on two pages (page 45 and 204) extract from the book that deals with relationship (sexuality). This double existence was in concurrence with the Victorian era in which the author lived, and also with a viewpoint that pleasures are most enjoyable when they are confidential. No evil is as allusive as the surreptitious sin. There is basis to suppose that Wilde would have retreated at the tendency to put on one’s sexuality within one’s sleeve; instead of making such internal desires the matter of subtle, secretive gratifications. Illusion, as he eminently quoted, is the initial of entire pleasures. Wilde was capable to rationalize his enticements while taking pleasure in the thrill of prohibited fruit but in his spirit, in his innermost conscience, the guilt prowled. Just as homosexuality in Wilde’s merely book, The Picture of Dorian Gray, is noticeable without being unconcealed, many desire their sins could be uncontrolled without being observed. The Picture of Dorian Gray discovers the fantasy of unconquerable vice only to realize that, while law can be avo ided, there is no flee from conscience. Homosexuality is revealed in book in many section, however, this analysis provide an extract of page 204 revealing confession of Hallward for loving Dorian. ‘It is quite true I have worshipped you with far more romance of feeling than a man should ever give to a friend. Somehow I have never loved a woman†¦. From the moment I met you, your personality had the most extraordinary influence over me†¦. I adored you madly, extravagantly, absurdly. I was jealous of everyone to whom you spoke. I wanted to have you all to myself. I was only happy when I was with you’ (204). This was a time of historical transformation in Victorian or modernist period. In the preamble, Wilde also warned readers against seeking connotations â€Å"beneath the surface† of literature or any art. The extract provides a

Political Economy Essay Example for Free

Political Economy Essay Approaches to study of Politics Falls under Political Science We’re made to do the impossible Summary 1 paragraph will do. Provide the insight -Data -Theory used -approach used use other references to prove your point 3 x 5 Surname all caps first name email address mobile number On approach deals with different meaning of politics Political Science What is Politics its scope ? Banned words Politics is dirt Politics is nothing more than a means of rising in the world Samuel Johnson Systematic organization of hatred Henry Adams Art of governing mankind by deceiving them. Isaac D’Israeli BASIS of POLITICS Intellect and Will Man Capable of Thinking Politics as a rational activity Man has the capacity to think and realize his wants, needs and interest which are potentially in conflict with others’ wants, needs, and interests. Man cannot survive on its own. He needs someone else Politics as a social activity 2 or more persons Politics as a social activity 2 or more persons Associate with society Politics is concerned with social dynamics. POLITICS AS THE ART OF GOVt What concerns the state Study of government and exercise of authority Authoritative allocation of social values Framework Definition does not provide David Easton Authoritative binding to all Allocation done by the government Social Values anything held important by society budget allocation, privatization, elections Henry Mayo 3 characteristics that separate the political from non-poitical Politics is focused on the governing function through which are: Limitation on Easton on Mayo’s concept of Politics POLITICS DOES NOT ONLY HAPPEN IN THE GOVERNMENT POLTICS AS PUBLIC AFFAIRS State DIFFERENCE OF GOVERNMENT AND PUBLIC AFFAIRS PUBLIC PRIVATE State Civil Society Institutions of the State ( apparatus of government, infrastructure, economy, taxes Autonomous bodies (family, kinship groups, private businesses, trade unions Funded at the public’s Expense Set up and funded by individual citizens Responsible for the collective organization of community life Responsible for the satisfaction of own interests rather than the interest of the larger society. Private with this definition EX: RH Bill It should not be affair of the government. Public Sphere vs Private Sphere Restricted to the acitivites of the state itself and the responsibilities that are properly exercised by public bodies Politics should not meddle on personal affairs and institutions. POLITICS AS COMPROMISE CONSESUS A daily activity in which differing interests within a given unity of rule are conciliated by giving them a share in power in proportion to their role in the welfare and the survival of the community Bernard Crick Everything will just be fine – for no matter big or small the dispute is, at the end of the day we will just arrive in a compromise. Assumption: Conflict is inevitable Resolving conflict through compromise conciliation and negotiation, rather than violence and coercion. Not limited to government POLITICS IS INEVITABLE LINKED TO THE PHENOMENA OF CONFLICT COOPERATION Politics as master science. Why Make use other things to make things in order. Existence of rival opinions- conflict People recognize that they have to work with others cooperation Hannah Arendt- Acting in Concert Otto Von Bismarck- Politics is the art of the possible. POWER AS POWER DISTRIBUTION OF RESOURCES What is power? X has power over Y insofar as Robert Dahl X is able, in one way or another, to get Y to do something That is more to X’s liking And which Y would not otherwise have done. Faces of Power As decision-making – you shape there decisions As agenda setting – You are preventing the person to make a decision As thought control- You are imposing your preference in an indirect or subtle way. Definition of Politics through POWER and allocation of resources FIND THE FOLLOWING QUOTES OF FAMOUS SCIENTISTS Adrian Leftwich- Politics is at the heart of all collective social activity, formal and informal, public and private, in all human groups, institutions and societies. Harold Lasswell Politics is, in essence power: the ability to achieve a desired outcome, through whatever means. Kate Millett â€Å"Politics is a power-structured relationships, arrangements whereby one group of persons is controlled by another. â€Å"POLITICS†- as the constrained use of social power. Robert Goodin Hans- Dieter Klingemann Constrained because there are already laws establish. Politics takes place in all social activities; politics happen at every level of social interaction Politics concern production, distribution and use of resources in the course of social existence. -Ability to achieve a desired outcome, through whatever means . Approaches to the study of Politics Ontology- the nature of being Epistemology- How do you know what we know? Theoretical – concept idea Empirical- Evidence, observation History- both theory and experience Methodology- How do we exactly know what we know MAKE A MATRIX OF THE DIFFERENT APPROACHES USING THE FOLLOWING: Nature Ontology Epistemology Methodology Studying Politics requires that we use approaches Approaches presecrbies different ways of studying politics Approaches tell the researcher: Ontology Epistemology Methodology Approaches are lenses in which you see the world In politics Normative Institutional Behavioural Discourse Analysis State-Centered Pluralism Elitism Marxism Brief History of its Development -Philosophical Tradition -Empirical Tradition -Scientific Tradition -Recent Developments Rational Choice Public Choice Discource.

Cloning in Plants And Animals

Cloning in Plants And Animals What is cloning? Cloning is a process carried out in a laboratory by which a genetically identical organism can be made through non-sexual means. How it started? In February 1997, when embryologist Ian Wilmut and his colleagues at Roslin Institute in Scotland were able to clone a lamb, named Dolly. Who are cloned? Both plants and animals can be cloned. Plant Cloning is an ancient form of producing desired outcomes in plant species. Animal Cloning is the process by which an entire organism is reproduced from a single cell taken from the parent organism and in a genetically identical manner. This simply means the cloned animal is an exact duplicate in every way of its parent; it has the same and exact DNA. What does it involve? For different purposes there exist different extents of cloning such a molecular cloning; the process of making multiple molecules, cellular cloning, which can be further divided into unicellular cloning; in which you derive a population of cells from a single c ell, and Cloning in stem cell research; used to create embryos for research or therapeutic purposes, and the most complex type of cloning is organism cloning; it refers to the procedure of creating a new multicellular organism, genetically identical to another. Is cloning advantageous or disadvantageous? Cloning has both advantages and disadvantages to human beings. Advantages may include the creation of human beings that can be used to study human development and to potentially treat diseases. Disadvantages may include the lack of diversity of organisms and the hindrance of evolution. Why clone, and why not to clone? The ethics of cloning has become a great issue. Scientifically speaking, cloning can be the solution to problems associated with organ transplants that can benefit human health, and can also help in great yield production of healthy crops. But, ethically speaking the bible states that a new individual should be born from a husband (which provides the sperm) and a wife (which provides the egg), therefore by cloning one will blunder the world of God for it involves asexual reproduction of organisms. Cloning has indeed been the subject of scientific experiments for years but it was first known to be successful in 1997 when, after about 277 eggs used, the first cloned mammal Dolly was born. In the United States, the human consumption of meat and other products from cloned animals was approved by the FDA on December 28, 2006, with no special labeling required. CONCEPT AND SIGNIFICANCE Cloning can have slightly different meanings depending of the specific field one is studying. In general Biology cloning refers to the process of production of similar populations of genetically identical individuals that occur in nature when organisms such as bacteria, insects or plants reproduce asexually. In Biotechnology cloning refers to the process used to create copies of DNA fragments, cells, or organisms. Cloning has two main branches. They are Plant Cloning and Animal Cloning. Plant Cloning is an ancient form of producing desired outcomes in plant species. For farmers plant cloning is used to duplicate the success of good plants, and rich crops with very high yields. Plant cloning is easier than using seeds to generate new plants because the duplication of desired genes is rapid and the grower knows the type and quality of plant he would be growing since the new plant can be created from just a twig. Animal Cloning is the process by which an entire organism is reproduced fr om a single cell taken from the parent organism. This new organism is genetically identical; the exact duplicate in every way including DNA, to the parent organism. Animal cloning can be done both for reproductive and non-reproductive or therapeutic purposes. In the second case, cloning is done to produce stem cells or other such cells that can be used for therapeutic purposes, for example, for healing or recreating damaged organs. Cloning can happen both naturally and in the lab. Natural forms of cloning can include asexual reproduction in certain organisms such as bacteria and also in the development of twins from a single fertilized egg. Cloning can be done in the labs; an example would be the process of nuclear transfer of embryonic cells which leads to the production of cloned mammals. Cloning is divided into three major compartments, they are; molecular cloning, cellular cloning, and organism cloning. Molecular Cloning is the process of making multiple molecules. It is used to amplify DNA fragments containing whole genes, but can be used to amplify any DNA sequence such as promoters, non-coding sequence and randomly fragmented DNA. It is used for biological experiments and practical applications ranging from genetic fingerprinting to large scale protein production. Cellular Cloning has two subgroups; unicellular cloning and cloning in stem cell research. Unicellular cloning occurs in organisms such as bacteria and yeast; these processes are simple and only require inoculation of the appropriate medium for them to derive a population of cells from a single cell. For stem cell research, Somatic-cell nuclear transfer is  used to create embryos for the research and therapeutic purposes. This is called research cloning and its goal is to harvest stem cells that can be used to study human development and to potentially treat diseases such as Diabetes and Alzheimers. Organism Cloning refers to the procedure of asexually creating a new multicellular organism, genetically identical to another. Successful animal cloning, in particular cloning from an adult animal, one knows exactly how the clone is going to turn out. This becomes especially useful when the whole intention behind cloning is to save a certain endangered species from becoming totally extinct. ACTUAL PROCESS Animals: Molecular Cloning which is the cloning of any DNA fragment can be divided into the following different steps: Fragmentation breaking apart a strand of DNA Ligation gluing together pieces of DNA in a desired sequence Transfection inserting the newly formed pieces of DNA into cells Screening/Selection selecting out the cells that were successfully transfected with the new DNA. Unicellular Cloning of organisms is performed using a culture technique which involves the use of cloning rings. In this technique: A single-cell suspension of cells that have been exposed to a mutagenic agent or drug used to drive selection is plated at a high dilution to create isolated colonies; each arising from a single and potentially cloned distinct cell. At an early growth stage when colonies consist of only a few of cells, sterile polystyrene rings (cloning rings), which have been dipped in grease are placed over an individual colony and a small amount of trypsin is added. Cloned cells are collected from inside the ring and transferred to a new vessel for further growth. Somatic-Cell Nuclear Transfer is used to create embryos for research and therapeutic purposes. The SCNT process to create embryos for stem cell research is: First, the collection of cells from the organism that will be cloned, the cells can be used immediately or can be stored in the lab for later use. The maternal DNA from an oocyte is removed at metaphase II. The nucleus can then be inserted into an egg cytoplasm. This creates a one-cell embryo. The grouped somatic cell and egg cytoplasm are then introduced to an electrical current. The sexual energy allows the cloned embryo to begin development. The successfully developed embryos are then placed in surrogate recipients. Organism Cloning the procedure of creating a new multicellular organism, genetically identical to another is achieved by: The transfer of a nucleus from a donor adult cell (somatic cell) to an egg that has no nucleus. When the egg begins to divide normally it is transferred into the uterus of the surrogate mother. An example of the first mammal to be successfully cloned from an adult cell is Dolly, a Finn-Dorset ewe. She was cloned at the Roslin Institute in Scotland. Dolly was formed by taking a cell from the udder of her biological mother. Her embryo was created by taking the cell and inserting it into a sheep ovum. The embryo was then placed inside a female sheep that went through normal pregnancy. She lived for 6 years, from 1996-2003. There were early claims that Dolly the Sheep had pathologies resembling accelerated aging, but other researchers, including Ian Wilmut who led the team that successfully cloned Dolly, argue that Dollys early death due to respiratory infection was unrelated to deficiencies with the cloning process. In amphibians the ultimate test of whether the nucleus of a differentiated cell has undergone any irreversible functional restriction is to have that nucleus generate every other type of differentiated cell in the body. If each cells nucleus is identical to the zygote nucleus, then each cells nucleus should be totipotent (capable of directing the entire development of the organism) when transplanted into an activated enucleated egg. Before such an experiment could be done, three techniques for transplanting nuclei into eggs had to be perfected: a method for enucleating host eggs without destroying them; a method for isolating intact donor nuclei; and a method for transferring such nuclei into the host egg without damaging either the nucleus or the oocyte. Plants: The process of cloning a plant is relatively easy compared to that of animals. Simply: Trim a piece of the root from a plant. Supply it with nutrients and plant it in soil. The resulting growth will be identical to the original plant. BENEFITS TO HUMANITY Economically, cultivating existing plants with good yields ensures that farmers will most likely get an identical yield from that new plant, providing similar situations are sustained. Through the process of cloning, the University of Arkansas states that a number of different varieties of foods, such as grapes and oranges without seeds, have been created that consumer prefer over traditional plants. Cloning can save endangered species. On January 8, 2001, scientists at Advanced Cell Technology, Inc., announced the birth of the first clone of an endangered animal, a baby bull gaur (a large wild ox from India and Southeast Asia) named Noah. Noah died of an infection unrelated to the cloning procedure. But this experiment served as prove to show that they can bring back endangered species. Research Cloning or Therapeutic Cloning can harvest stem cells that can be used to study human development and to potentially treat diseases such as Diabetes and Alzheimers. In the case of the Alzheimers disease, the nucleus from a skin cell of the patient is placed into an empty egg. The reprogrammed cell begins to develop into an embryo because the egg reacts with the transferred nucleus. The embryo will become genetically identical to the patient. The embryo will then form a blastocyst which has the potential to become any cell in the body. Other Potential Medical Benefits of cloning include: the possibility that we will learn to renew activity of damaged cells by growing new cells and replacing them, the creation of humans with identical genetic makeup to act as organ donors for each other, cloning allows the study of cell differentiation, and cloning also gives sterile couples the ability to have offspring that will have either the mothers or fathers genetic pattern. DISADVANTAGES OF CLONING In a large percentage of cases, the cloning process fails in the course of pregnancy or some sort of birth defects occur, for example, as in a recent case, a calf born with two faces. Sometimes the defects manifest themselves later and kill the clone. This long lasting process before the success of cloning can lead to the extinction of little remains of DNA from extinct species if it is used with no successive results. Changes in genomes may not only result in changes in appearance, but in psychological and personality changes as well. In plants; cloning limits diversity which makes the plants more susceptible to diseases and pests. Possible potential harms and disadvantages are: the possibility of compromising individualities, the loss of genetic variation, technology is not well developed; it has low fertility rate; in cloning Dolly, 277 eggs were used, 30 started to divide, nine induced pregnancy, and only one survived. ETHICAL ISSUES Although most scientists consider the process of animal cloning as a major breakthrough and see many beneficial possibilities in it, many people are uncomfortable with the idea, they say it is against nature and it is ethically damning, particularly in the instance of cloning human beings. One of the main goals of the government is to protect human life. Some people want the government to regulate cloning and not allow it. Producing clones for research or to use their parts is unethical. It would be against the code of ethics of a doctor to harm a clone (i.e., use it for an organ transplant). The clone would be a human being and deserve all the rights and privileges that a non-cloned human has.   A clone should not be a second-class citizen. It is speculated that clones would be considered as such. The American Medical Association holds four points of reason why cloning should not take place. They are: there are unknown physical harms introduced by cloning, unknown psychosocial harms introduced by cloning, including violations of autonomy and privacy, impacts on familial and societal relations, and potential effects on the human gene pool. Serious ethical concerns arise by the future possibility of only harvesting organs from clones. Some people have considered the idea of growing organs separately from a human organism in doing this; a new organ supply could be established without the moral implications of harvesting them from humans. Research is also being done on the idea of growing organs that are biologically acceptable to the human body inside of other organisms, such as pigs or cows, then transplanting them to humans, a form of Xeno-transplantation. From a Latter-day Saint point of view, the Proclamation on the Family clearly does not agree with cloning. The Proclamation states: We . . . declare that God has commanded that the sacred powers of procreation are to be employed only between man and woman, lawfully wedded as husband and wife. We declare the means by which mortal life is created to be divinely appointed. We affirm the sanctity of life and of its importance in Gods plan. In other words, the power to create humans is only to be used in a marriage between husband and wife. Cloning only involves one parent, therefore it is not following Gods plan in which a mans sperm and a womans egg are needed to create life. CONCLUSION Cloning is the process of creating a copy of a biological entity. In genetics, cloning refers to the process of making an identical copy of the DNA of an organism. Cloning is an established process today, which holds the promise of repopulating endangered and even extinct animals. Cloning can revolutionize the world and the way we live. Animal cloning has been one of the greatest frontiers scientists have conquered. However, there are various ethical and scientific issues related to cloning that have been debated. Foods from healthy cloned animals are deemed safe to eat. In recent years, there has been a shoot of new laws banning or regulating cloning around the world. In some countries, animal cloning is allowed, but not human cloning. Some advocacy groups are seeking to ban therapeutic cloning, even if this could potentially save people from many debilitating illnesses.

Cheating in School Versus Cheating in the Real World :: Business

Cheating in School Versus Cheating in the Real World Cheating has been a major concern for institutions of higher learning. Institutions fear cheating because of the reputation dishonest people will establish for that institution. After a student has learned several successful ways to cheat and not be caught, is he or she more likely to employ the same tactics in his or her workplace? The student will use those tactics, but in the real world, such acts are not called â€Å"cheating tactics,† but â€Å"business strategy.† Several years ago, Clemson University was approached by a perspective employer. A business man visited the school and announced that the company wanted to hire some new staff members. In order to be more selective of the persons to get called in for interviews, the man announced an online exam that the students must take. Depending on the results, the company would then get in touch with the individuals. One student that is very interested considers his options. He could choose to take the exam using his real name and receive a performance grade based on his knowledge of the tough material the exam would ask. Or, his second option: use a false identity, get the questions, go out to reliable sources and ask for answers, and then post answers to the exam under his real name. The student opted for the second option. He got the test questions, went to professors, searched online, and found as many of the answers as he could. He posted his answers. Within a week, the company representative called the student in for an interview. The first statement out of the interviewer’s mouth: â€Å"No one has ever scored that high on our online test.† The next: â€Å"How did you do it?† The student’s response began with â€Å"honestly† and he unveiled his unique plan to succeed on the test. The interviewer was shocked – no one had ever admitted to cheating on the online test before. A job was offered.

The Sense of Evil Conveyed in Shakespeares Macbeth Essay -- LIterary A

Throughout his play, Shakespeare uses a wide variety of themes in order to convey the sense of evil. These themes are omnipresent, and well implemented into the text, as they allow the reader to visually imagine the different occurrences, and how they might lead to a sense of evil throughout. The themes included consist of appearance and reality, guilt, ambition, violence and tyranny and order and disorder. Several quotes are weaved into the text in order to express more clearly the theme Shakespeare is attempting to convey. The themes all come together to enhance the dark symbolism of evil, and how it is actually conveyed. The most prominent theme throughout Macbeth is ambition. Macbeth and Lady Macbeth risk their innocence and will in order to pursue the throne. Lady Macbeth sees her husband as a coward, and therefore this relates to the theme of Violence and tyranny, as she is ruthless in getting what she desires. Lady Macbeth speaks about Macbeth’s ambition: â€Å"Though wouldst be great Art not without ambition, but without the illness should attend it:† This important quote enables us to understand Macbeth’s nature, which is â€Å"too full of the milk of human kindness†. Lady Macbeth’s provocation enlivens the evil residing in Macbeth and his ambition receives a new dimension: â€Å"I have no spur to prick the sides of my intent, but only vaulting ambition, which overleaps itself and falls on the other.† Throughout the play, Macbeth’s rising sense of ambition and realization, leads to him enhancing the themes of guilt and violence, as ambition ac ts as ‘the four legs’ that hold the two upright. â€Å"Your hand, your tongue, look like the innocent flower, but be the serpent under't". Lady Macbeth tells Macbeth that she is trying to s... ...onstantly repeats the procedure of washing her hands, as she believes that water would simply ‘wash away’ her dirty deed. â€Å"Will all great Neptune's ocean wash this blood clean from my hand?† expresses Macbeth’s extreme quilt, and the fact that he believed that if he were to wash his hand in the ocean, it would all turn completely-blood red, due to the severity of the deed committed. It is a hyperbole. Guilt seems to play a motivating role when Macbeth says, "Things bad begun make strong themselves by ill" Macbeth tries to explain that if a dangerous deed was continually done, its pain would eventually go away. He also explains that his morals were poisoned and were used to motivate him to commit more murderous crimes. " If’t be so, for Banquo’s issue have I filed my mind; for them the gracious Duncan have I murdered; Put rancors in the vessel of my peace".

Mathematics of Light Essay -- Math

Introduction Up to the seventeenth century, most theories attributed color to some sort of modification of light that was thought to occur when light interacted with matter. Light, in its purest form (such as sunlight) was thought to be colorless. However, progress in understanding color was made by Isaac Newton when in 1666 he was able to show that normal white light already contained all the colors of the spectrum, which could be separated using a prism. He also concluded from his experiments that objects have color because they selectively reflect certain colors of the spectrum while absorbing light of other colors. Light is the small part of the electromagnetic spectrum that can affect the human sense of sight. The visible part of the spectrum (for us) ranges from 400 nm (blue) to 700 nm (red). Each wavelength value within the visible band corresponds to a distinct colour. Parameters of light that are of interest to us: Wavelength - the length of one light-wave cycle Frequency - the number of wavelengths per second Three attributes are used to specify a color: hue, saturation and brightness. These describe only the perception of light, not its physical properties. 1. Hue - a feature of monochromatic light that varies with wavelength and used to denote the various regions of the spectrum (in other words, the basic color from the spectrum). 2. Saturation - how much a color differs from white (ie vivid pure color versus pastel color) 3. Brightness - the perceived intensity of light Spectral Power Distribution Monochromatic light is light that has only one wavelength, and thus cannot be further divided into different components using a prism. But most light sources are not monochromatic ... ...d (B) of wavelength 435.8nm. This means that given an RGB color (C) = L1(R) + L2(G) + L3 (B), its coordinates in the XYZ system are: X = 2.7689*L1 + 0.38159*L2 + 18.801*L3 Y = L1 + L2 + L3 Z = 0 + 0.012307*L2 + 93.066*L3 This particular transformation was chosen so that the XYZ system would have several convenient properties. One is that there are no negative tristimulus values, which reduces the possibility of error. Another is that the color triangle enclose the spectrum locus as closely as possible. Works Consulted Williamson, Samuel J. and Herman Z. Cummins. Light and Color in Nature and Art. 1983. John Wiley and Sons. Overheim, R. Daniel and David L. Wagner. Light and Color. 1982. John Wiley and Sons. Bouma, Dr. P. J. Physical Aspects of Colour. 1971. MacMillan. Wright, W. D. The Measurement of Colour. 1969. Adam Hilger.

Ethics Game Dilemma Essay

The Ethics Game simulations of The Mysterious Rose and The Cold Feet Dilemmas address the following ethical issues: The first ethical concern is regarding a company employee by the name of Gayle Dornier. Gayle has received unwanted flowers from an unknown person, multiple times per week, and to this day Gayle has no idea who is sender of the flowers. Receiving a large quantity of flowers has begun to make her feel uncomfortable. Therefore Gayle is taking the proper Chain of Command to find a possible solution to the problem. After speaking to Rian Brown who is the company’s Ethics Officer, I decided that the most important issue was to maximize complete confidentially during my meeting with Gayle, because her issue seemed to be a very important to her. I also had to figure out key shareholders who were directly involved in this case, as well as who’s directly affected. Decision making steps involved in addressing this issue were mainly to figure out what the issues actually are and to break it down into small parts ensuring proper investigation, as well as proper facts regarding the case were identified. The main issue is to determine if a Sexual Harassment issue is present or not. The Ethical Lens used in addressing this issue was Rights/Responsibilities and the Results Lens. The Rights and Responsibilities Lens is based on the duties that everyone in our community has towards each other, and how we live by certain principles of integrity, for example, treat other the way you would like to be treated. The Results Lens is based on the actual results that we want to accomplished, and create the greatest good for the greatest number of people. Ensuring that the company’s reputation is not affected, as well as the well being of all parties involved should be the best outcome. The Ethical Lens is very important in the determination of my final decision; I was fully aware of the individual feelings of all parties involved. The Ethical Lens also helped to with the proper final determination was made on fairness and facts. As Gayle’s Immediate Supervisor, I feel it is my responsibility all employees have useful information about processes to protect themselves in any situations of potential harassment. The Cold Feet simulation of Ethics Game Dilemma involved company researchers Phillip Waters and Nikolai Zubanov. Who both submitted reports, but two different results were given to me. Nevertheless Phillip Waters have suppressed information causing elimination of adverse information enclosed in the reports, the ethical issue in this case deals with integrity and submission of fraudulent information. There is a decision to make in regards to what should be done if it is declared an employee has falsified a document. The Ethical Lens used was Relationship and Reputation. The Relationship Lens is centered on processing the systems for an ethical organization. It protects the basic liberties of all people. Everyone is entitled to their rights; regardless of income status everyone is deserving of fair process. The Reputation Lens is focused on exhibiting the virtues which are valued in the community for people who are in roles. These ethical lenses affected my decision making it ensured that I was open and honest in all facets of the concern. The ethical perspective is not always making everyone happy, because it is virtually impossible to make everyone happy. Ethical perspective focus on making the best decision for the good of all individuals involved as well as setting the standard in future situations. These ethical lenses helped to influence my decisions based on the information that was provided. It allowed me to be fair towards all individual concerns as well as a guide provide me with the proper steps to handle the issue. The concepts of this simulation relates to my personal workplace. Since the conception of my new office six months ago we have went without set standards practices for employees to follow. People became frustrated and overwhelm and decided to leave. Lucky, a strong Senior Management Team is currently being developed to help my office transition into new define standards practice. I believe there should be standard practices in the workplaces by using proper ethics, and treat all individuals fairly. Treating people the same way that you would like you would like to be treated will usually ensure that the proper ethics are used in all situations.

Reading Skills Essay

Reading daily, Reading deeply, Reading widely are the few important skills of reading from which we can enhance our understanding of passage, ameliorate our vocabulary, correct our grammatical mistakes, increase our thinking capacity and helps in improving or learning any part of a language. The more you read the one thing you realize the key to doing well in the examination, and the key to perform or present any task in a well equipped way. There are many techniques used in reading to get and understand whole idea or summary of the passage to improve reading. But few important skills of reading are given below to improve reading. 1. Styles of reading 2. Active reading 3. A tip for speeding up your active reading 4. Spotting authors’ navigation aids 5. Words and vocabulary [pic]1. Styles of reading There are three styles of reading which we use in different situations: Scanning: Scanning is what you do to find an answer to a specific question. You may run your eyes quickly down the page in a zigzag or winding S pattern. If you are looking for a name, you note capital letters. For a date, you look for numbers. Vocabulary words may be boldfaced or italicized. When you scan for information, you read only what is needed. It’s useful to scan parts of texts to see if they’re going to be useful to you: †¢ the introduction or preface of a book †¢ the first or last paragraphs of chapters †¢ the concluding chapter of a book. Skimming: for getting the gist of something Skimming is covering the chapter to get some of the main ideas and a general overview of the material. It is what you do first when reading a chapter assignment. You don’t read for details at this point. Here is how you skim a chapter: . To preview a passage before you read it in detail  · Read the first paragraph of the chapter line by line.  · Next, read all the bold print headings starting at the beginning.  · Read the first sentence of every paragraph.  · Study any pictures, graphs, charts, and maps.  · Finally, read the last paragraph of the chapter. As you skim, you could write down the main ideas and develop a chapter outline. Detailed reading: for extracting information accurately Where you read every word, and work to learn from the text. In this careful reading, you may find it helpful to skim first, to get a general idea, but then go back to read in detail. Use a dictionary to make sure you understand all the words used. [pic]2. Active reading When you’re reading for your course, you need to make sure you’re actively involved with the text. It’s a waste of your time to just passively read, the way you’d read a thriller on holiday. Always make notes to keep up your concentration and understanding. Here are four tips for active reading. Underlining and highlighting Pick out what you think are the most important parts of what you are reading. Do this with your own copy of texts or on photocopies, not with borrowed books. If you are a visual learner, you’ll find it helpful to use different colours to highlight different aspects of what you’re reading. Note key words Record the main headings as you read. Use one or two keywords for each point. When you don’t want to mark the text, keep a folder of notes you make while reading. Questions Before you start reading something like an article, a chapter or a whole book, prepare for your reading by noting down questions you want the material to answer. While you’re reading, note down questions which the author raises. Summaries Pause after you’ve read a section of text. Then: 1. put what you’ve read into your own words; 2. skim through the text and check how accurate your summary is and 3.fill in any gaps. [pic]3. A tip for speeding up your active reading You should learn a huge amount from your reading. If you read passively, without learning, you’re wasting your time. So train your mind to learn. Try the SQ3R technique. First developed by researchers at Ohio State University, SQ3R is a useful technique for absorbing written information. It helps you to create a good mental framework of a subject, into which you can fit the right facts. It helps you to set study goals and prompts you to use the review techniques that will help you to remember. The acronym SQ3R stands for the five sequential techniques you should use to read a book: Survey, Question, Read, Recite and Review. Survey Gather the information you need to focus on the work and set goals: †¢ Read the title to help prepare for the subject †¢ Read the introduction or summary to see what the author thinks are the key points †¢ Notice the boldface headings to see what the structure is †¢ Notice any maps, graphs or charts. They are there for a purpose †¢ Notice the reading aids, italics, bold face, questions at the end of the chapter. They are all there to help you understand and remember. Question  Help your mind to engage and concentrate. Your mind is engaged in learning when it is actively looking for answers to questions. Make questions that can be answered during the reading of the material. This will give a purpose to your reading. Take a heading and turn it into a question. For example, if a heading in a chapter about Cell Division is in your biology text, make a question by turning the title around: â€Å"How does cell division occur? † or â€Å"How many steps are involved in cell division? † Read Read the first section with your questions in mind. Now you read the material trying to find answers to your questions. This is a careful reading, line by line. You may want to take notes or make flashcards. Recall As you read, look away from your book and notes and try to answer your questions. This checks your learning and helps put that information in your memory. After each section, stop and think back to your questions. See if you can answer them from memory. If not, take a look back at the text. Do this as often as you need to.. Review To check your memory, scan portions of the material or your notes to verify your answers. Review the material and note the main points under each heading. This review step helps you retain the material. The SQ3R method is just one technique that can be used to retain information you collect while reading. Students learn in different ways. Therefore they should be aware of their learning styles. Knowing whether you are an Auditory (learn by hearing), Visual (learn by seeing) or Kinesthetic (hands-on) learner helps you to understand your best learning environment. The SQ3R technique of reading can help to enhance your reading skills no matter what your style is. [pic]4. Spotting authors’ navigation aids Learn to recognize sequence signals, for example: â€Å"Three advantages of†¦ † or â€Å"A number of methods are available†¦ † leads you to expect several points to follow. The first sentence of a paragraph will often indicate a sequence:† One important cause of†¦ † followed by â€Å"Another important factor†¦ † and so on, until â€Å"The final cause of†¦ † General points are often illustrated by particular examples, for example: General: Birds’ beaks are appropriately shaped for feeding. Particular: Sparrows and other seed-eating birds have short, stubby beaks; wrens and other insect eaters have thin pointed beaks; herons and other fish hunters have long, sharp beaks for spearing their prey. Whatever you are reading, be aware of the author’s background. It is important to recognize the bias given to writing by a writer’s political, religious, social background. Learn which newspapers and journals represent a particular standpoint [pic]5. Words and vocabulary When you’re a graduate people expect you to use a vocabulary which is wider than a school-leaver’s. To expand your vocabulary: Choose a large dictionary rather than one which is ‘compact’ or ‘concise’. You want one which is big enough to define words clearly and helpfully (around 1,500 pages is a good size). Avoid dictionaries which send you round in circles by just giving synonyms. A pocket dictionary might suggest: ‘impetuous = rash’. A more comprehensive dictionary will tell you that impetuous means ‘rushing with force and violence’, while another gives ‘liable to act without consideration’, and add to your understanding by giving the derivation ‘14th century, from late Latin impetuous = violent’. It will tell you that rash means ‘acting without due consideration or thought’, and is derived from Old High German rasc = hurried. So underlying these two similar words is the difference between violence and hurrying. There are over 600,000 words in the Oxford English Dictionary; most of them have different meanings, (only a small proportion is synonyms). Avoid dictionaries which send you round in circles by using very complicated language to define the term you’re looking up, leaving you struggling to understand half a dozen new words. Keep your dictionary at hand when you’re studying. Look up unfamiliar words and work to understand what they mean. Improve your vocabulary by reading widely. Reading skills in a precis form Comprehensions Reading comprehension is a basic skill that each college student must possess. Believe it or not, reading is a complex, accrued skill—not acquired overnight learning to read and comprehend takes practice. Comprehension involves obtaining information from written text. A reader who comprehends a text accurately understands what the writer intended to communicate. She understands the purpose and the main idea. Comprehension cannot be observed directly, but a reader who is able to retell, paraphrase or summarize a text demonstrates comprehension. Interpretation †¢ When a reader interprets a text, he is employing a critical thinking strategy. He uses evidence and clues from the text to draw conclusions and looks for larger or more universal principals in what he has read. Interpretation requires going beyond the initial impression of what he has read to develop a more complex and complete understanding. Analysis †¢ When a reader analyzes the text, she identifies the assumptions of the writer and examines the structure of the argument. She asks questions such as, â€Å"Does the evidence support the argument? † and â€Å"Does it support the conclusions the writer draws? † She is looking for evidence of a logical and/or consistent argument. Synthesis †¢ With synthesis, the skilled reader is able to show how a text develops or builds meaning. He sorts out and reconstructs ideas in a text to point out how they are interrelated. He compares and extends meaning from multiple sources. Evaluation †¢ Evaluation, determining the quality and effectiveness of a text, is the highest level of critical thinking associated with reading, according to Lesley Thompson, Senior Assessment and Accountability Program Associate at the Northwest Regional Education Laboratory. An effective reader evaluates the merit of the text by drawing on her own experience and knowledge and considering whether other sources provide evidence that agrees with or contradicts the writer’s argument.

Internet Cafe Management System

Cost reduction is the process used by companies to reduce their costs and increase their profits. Depending on a company’s services or Product, the strategies can vary. Every decision in the product development process affects cost. Companies typically launch a new product without focusing too much on cost. Cost becomes more important when competition increases and price becomes a differentiator in the market. In linear programming, reduced cost, or opportunity cost, is the amount by which an objective function coefficient would have to improve (so increase for maximization problem, decrease for minimization problem) before it would be possible for a corresponding variable to assume a positive value in the optimal solution. It is the cost for increasing a variable by a small amount, i. e. , the first derivative from a certain point on the polyhedron that constrains the problem. When the point is a vertex in the polyhedron, the variable with the most extreme cost, negatively for minimisation and positively maximisation, is sometimes referred to as the steepest edge. Given a system minimize subject to , the reduced cost vector can be computed as , where is the dual cost vector. It follows directly that for a minimisation problem, any non-basic variables at their lower bounds with strictly negative reduced costs are eligible to enter that basis, while any basic variables must have a reduced cost that is exactly 0. For a maximisation problem, the non-basic variables at their lower bounds that are eligible for entering the basis have a strictly positive reduced cost. Business process re-engineering is a business management strategy, originally pioneered in the early 1990s, focusing on the analysis and design of workflows and processes within an organization. BPR aimed to help organizations fundamentally rethink how they do their work in order to dramatically improve customer service, cut operational costs, and become world-class competitors. [1] In the mid-1990s, as many as 60% of the Fortune 500 companies claimed to either have initiated reengineering efforts, or to have plans to do so. [2] BPR seeks to help companies radically restructure their organizations by focusing on the ground-up design of their business processes. According to Davenport (1990) a business process is a set of logically related tasks performed to achieve a defined business outcome. Re-engineering emphasized a holistic focus on business objectives and how processes related to them, encouraging full-scale recreation of processes rather than iterative optimization of subprocesses. [1] Business process re-engineering is also known as business process redesign, business transformation, or business process change management.

Elderly poverty Essay

By 2050, the number of elderly people will be high (aged 65 and above) 20 percent of the population worldwide. Given the pressure on the demand for public services such as pensions, health services and housing facilities. Elderly poverty is both a social and a financial problem. Poverty rates among the elderly tend to be highest among women, above all widows over the age of 75. This is mainly due to pension allowances that have traditionally been associated with employment history. In 2000, it was estimated that more than a third of Ireland’s elderly population was living in poverty. Ireland has been criticized for failing to protect its most vulnerable citizens, the elderly. Despite having a state pension scheme for the vulnerable group, there is still a big gap. Poverty rates among the elderly people have changed over the time and this is likely to project (Thomas, 1995). Among the problems faced by the elderly include, food insecurity and poor nutrition. Food insecurity it is the insufficiency in the quality of food intake due to lack of resources which mainly focuses on inaccessibility and unavailable of resources among the elderly as a result of their impairment and health problems. This study reveals that food insecurity is another risk factor associated with poorer nutritional and health status among older persons. Food insecurity is another problem facing elderly people. It has an effect on health and quality nutritional status. Further, it can also bring physical, emotional and economic burdens to the elderly persons themselves. Hence, understanding the cost of food insecurity is the major phenomena in addressing food related issues in elderly persons and providing information to better their nutrition and health services for an ever-increasing and diverse older population. However, nutritional status and consequences of food insecurity mainly focuses on the younger, the adult, women and children. The consequences include decreased nutritional eating habits, inadequate food supply, impairment and an increase in body weight forgetting about the elderly people at large. Food insecurity among elderly persons requires consideration of various determinants of nutritional and health status significant to a particular age group. Concerning food insecurity among the elderly there is the need for investment in long term self-sufficiency projects, supportive policy systems to address issues about the right to food and participation of government, community and other institutions to ensure food security (Laurence, 1990) Health is another issue facing the elderly living in poverty because of the limited incomes, educational achievements and no health insurance facilities. For instance the case of elderly Hispanic who depend on the assistance from the relatives and supplemental security incomes to cope with their deteriorating health issues. Increasing poverty, the socio-demographic profile of the elderly population is rapidly changing, especially with the weakening of extended family ties and lineage-based support systems. Usually, the extended family has been the main source of livelihood support for the elderly in sub-Saharan Africa, taking care of their parents when they are not economically dynamic. With the increase in poverty and health related issues like HIV/AIDS epidemic on the elderly and on the social background in Africa and the death of young people leaves the elderly people in charge. Elderly persons play a key role not only in providing care for persons with HIV/AIDS but also in caring for AIDS orphans which effects them health wise because they do not have enough energy to run up and down looking for food, income to care for the sick. For illustration, in Kenya the elderly people were the main care-givers for people infected with HIV/AIDS and also take care of the orphans. Elderly people also face the problem of accessibility. Since, most of them live places inaccessible to the basic facilities like the health care, incase they are sick access them is very hard and some of the end up not getting to this services because they are weak. Housing; elderly people is largely increasing as a result of poverty and inadequate affordable housing. By housing I mean access to clean and safe water, toilet facilities and waste collection facilities. Among the households especially headed by the elderly there are a few chances of them affording decent house even though they receive assistance like 37 percent of the elderly in America but this is not enough. (Thomas 1995). Every human being needs a range of basic necessities irrespective of age. While poverty exists everywhere, it is most harsh in developing countries, where more than one person in five lives on less than one dollar per day. Reducing poverty among the vulnerable people is an international goal of development and the many international organizations working towards this initiative. Strategies on how to reduce poverty are, however as many as the causes of poverty. For example the World Bank’s anti-poverty plan, for example, depends heavily on reducing poverty though the promotion of economic growth. We also have the Millennium Development Goals (MDGs), that campaign for the reduction of severe poverty among the vulnerable groups REFERENCE Thomas, A. (1995). Old and homeless: an overview of current practice, Westport: Greenwood publishing group. Laurence, E. (1990). Inner city poverty in the United States, New York: National Academies Press.

The Extended Synthesis Essay Example | Topics and Well Written Essays - 2500 words

The Extended Synthesis - Essay Example This artificial exercise has proved to be a therapy for complications, like obesity, diabetes among others. Experts and researchers have found out that exercise is essential in maintaining body fitness and is used even on medical grounds as a therapy. Exercise is also essential for enhancing emotional health especially the yoga moves which incorporates meditation. However, seeking exercise from gymnasiums has taken another twist where people are addicted to exercising, and they resort to using drugs such as hormone pills, protein powders and steroid, which are detrimental to their health. There are several other complications associated with extreme exercise especially when one takes a regimen that is not in line with his or her fitness. This paper develops the argument that exercise is an accepted method that is essential in improving and maintaining physical as well as emotional health, regardless of some few misgivings. Although no one can guarantee the length of our lives, everyone wishes to live a long and healthy life. Regardless of this guarantee, there are proved ways of increasing our chances of living longer. There are benefits of being physically, mentally, emotionally and psychologically healthy. If one is in poor health, it will be hard for one to participate in many activities with their friends, children and family. A healthy person tends to live longer, get fewer bugs and experience less aches and pains as they age and they recover faster from illnesses, then unhealthy person. Exercise has been accepted as a method for improving and maintaining emotional and physical health, and growing evidence supports a belief that yoga for instance has a lot of benefits to physical and mental health. Physical exercise has three categories depending on the resultant effects on the human body. The first category is the flexibility exercise, like stretching, which improves the range of muscle and join t motion. The second category is the aerobic exercises

Global Health-Improving Access to Health Care and Medication Essay

Global Health-Improving Access to Health Care and Medication - Essay Example The global access to health has been impacted significantly by social and environmental factors that yield marked differences in health status (Collins 2003, p.97). As a result, the core focus centers on understanding and intervening within the underpinning causes of health inequity. The World Health Organization has outlined a number of indicators for health access, namely: life expectancy and mortality; health service coverage; selected infectious diseases; risk factors; health expenditure; health inequities; health information systems and data availability; and, demographic and socioeconomic statistics. The inequalities in global access to health do not only manifest between countries, but also within countries and closely associate with the level of social disadvantage (Gulliford & Morgan 2003, p.3). The Case for Health Disparities Health disparities remain broadly defined as variations in disease prevalence or treatment based on aspects such as sex, race, or ethnicity, income, e ducation attainment, geographic location, or sexual orientation. Health disparities adversely impact on groups of people, who systematically encounter enhanced socio-economic impediments to health based on their racial/ethnic group, socioeconomic status, age, gender, sexual orientation, geographic location, gender identity, or other characteristics associated with discrimination or exclusion (Mullins, Blatt, Gbarayor, Yang, & Baquet 2005, p.1873). Globally, several efforts directed at highlighting and minimizing health disparities that have involved numerous agencies as they evaluate the countries’ march towards adoption of policy-driven and health-centred objectives. Despite the changes implemented over the last decades, health disparities around the world still exist, especially among the minority groups. The Journal of the American Medical Association highlights race as a critical determinant within the level of care, whereby ethnic minority groups frequently receive less intensive and lower care. Health disparities are also not pegged on race, ethnic, and cultural differences alone as such disparities remain also fuelled by the sexuality minority groups. Studies manifest that an individual’s sexual minority status may restrain access to health care. In some cases, the homosexuals, transgender groups, and bisexual population perpetually experience the diverse range of health access problems connected to their sexuality. The discrimination and minimized access to medical care, coupled with social and cultural experiences aggravate these problems (Collins 2003, p.98). In terms of gender, women in the U.S usually manifest better access to healthcare compared to men. This can be explained by the fact that women mainly have higher rates of health insurance and report enhanced likelihood to seek medical care. Although, gender and race play a critical role in explaining healthcare inequality within the U.S., socioeconomic status bears the greatest de termining factor in shaping an individual’s level of access to healthcare. Indeed, socio-economic differences manifest between racial groups and impacts on the health status of the groups (Bravemen 2006, p.167). Overall, the reasons for disparities in healthcare access are numerous, but can encompass lack of insurance coverage; lack of

America and It's Independent State Essay Example | Topics and Well Written Essays - 3250 words

America and It's Independent State - Essay Example This essay stresses that once considered for centuries to be a precious commodity, freedom and liberty were now within the grasp of those who wished to seek it for themselves and for generations to come. To have leaders that would serve those who relied upon them in such a manner that it would break away from centuries of oppression by one ruler over many whom they were supposed to be ruling. Giving way to the idea of a republic rather than a kingdom. A republic that would be united not just around one solitary ruler whose power was seen as tyrannical and totalitarian, but rather form a commanding force that would unite all of the citizenry together behind their ruling power so that they may, for the first time in history, be one people joined together under one nation. This paper makes a conclusion that a chance to live in a liberated manner that would garner them the chance to be in a free, democratic republic that would give the chance to have legal decisions for the republic made by a representing body that was chosen, in the end, â€Å"by the people & for the people.† Ultimately, what the American Independence Day meas in the end is the understanding of the importance of living in a free existence for the common good and the realization that in order to achieve such a free existence to have liberty and representation that is independent, the framers were correct in asserting that American did in fact have to declare as such.

Nietzsche - Geneology of Morality Essay Example | Topics and Well Written Essays - 1000 words

Nietzsche - Geneology of Morality - Essay Example In this way, Nietzsche claims that rather trying to persuade, argue with, or grapple to explain the fallacy of certain ways of thinking, it is necessary for the philosopher to look at such notions with disdain, resentment, disgust, and superiority. It is through such a response mechanism that Nietzsche believes that it is possible for the superiority of ideas to triumph over another by means of the contempt that they are shown. Accordingly, this essay will attempt to focus upon the idea of â€Å"ressentiment† as presented by Nietzsche and quantify it with regards to whether it is a beneficial and/or useful practice that should be engaged with or whether it is fundamentally harmful to the free flow of information and expression and disagreement that has been indicative of the intellectual community since time immemorial (Clark 21). As such, key aspects and competing realities of Nietzsche’s point of view will be considered, weighed, and analyzed. In effect, this ressenti ment is a form of intellectual disdain and disgust for those aspects of different types of worldviews that the individual does not respect. Nietzsche further described that the reason that many individuals place themselves in subjugation to the morality and laws of his era was the fact that they felt more comfortable in a master and slave-type relationship (in which they were invariably playing the part of the mental slaves). As a means to jar these individuals from their complacency and acquaint them with the folly of such a worldview, Nietzsche advocates levying a degree of contempt on such belief systems as a means of encouraging those that hold these to re-access them and come to a more complete understanding of the inherent inadequacies and lack of logic presented within them. With respect to the extent to which this particular author agrees or disagrees with the concept of â€Å"ressentiment† as described by Nietzsche, the answer to this cannot be simply stated. Firstly , there are a multitude of instances in which world views, ideas regarding morality, and other such philosophical constructions cannot and should not be considered due to the sheer preposterous nature of their claims. However, the clear and overriding elements of intellectual hubris also come together to raise key questions in the mind of one who reviews such a tactic and response. By not only refusing to engage but showing contempt for a given belief system or worldview, the philosopher is unable to transmit the necessary knowledge which could be key in convincing the practitioner to abandon an otherwise untenable stance. Such an approach, although advocated by Nietzsche has little if any effect in bringing about a greater understanding as such, for purposes of intellectual and academic advancement, stifles the expression of thought and the transmission of ideas. Accordingly, it is the belief of this author that such an approach is more or less fruitless due to the fact that neithe r participants is able to differentiate or expand upon the argument due to the fact that employing ressentiment will necessarily close down the participant’s ability and/or desire to reason together with the opposition. This understanding of intellectual supremacy helps the individual to understand further nuances of the way in which Nietzsche engages the reader with his understanding of the master and slave paradox. Whereas no one wants to consider themselves the intellectual slave of another, Nietzsche effectively argues that those who

Article review about the core proffesssional values of nursing Research Paper

Article review about the core proffesssional values of nursing - Research Paper Example In addition, in order to increase the output of new nurses into healthcare, many universities have been creating streamlined accelerated programs with greater emphasis being placed on technical skills and nursing sciences. This is creating a difficult time for new nursing students to have cultural integration into the workforce. In order to make this transition more effective, the Hunter- Bellevue School of Nursing, Hunter College of City University of New York explored and provided additional integration of CPNVs, Core Professional Nursing Values, in order to help integrate social attitudes and cultural values into the workforce. Altruism, autonomy, human dignity, integrity and social justice were focused on. Main Concepts In many regards, altruism is required to be the key motivational source not only for just nurses, but for anyone pursing a career in the healthcare market. It is the care for others without regard for themselves which makes a great healthcare practitioner; however , with greater economic instability, greed and financial security have replaced this respect to altruism in nursing. In the program, instructors focused on introspection and reflection with students in order for students to understand what was the essence of their driving force. It was also noted that students that received additional academic help and counseling were more eager to help others.

Drug Addiction Essay Example | Topics and Well Written Essays - 1000 words

Drug Addiction - Essay Example They crave for the drug so much that they can do anything they could to get a dose for them to relax. For those who are addicted they will continue taking the drugs even after realizing the harm it has on their body. (Amusable, 2008) The risk factors of drug addiction are common as for the other condition. Risk factors include family history of addiction where it is usually common on the families that had prior addiction before the current case. In addition, addiction of drug is dominant in males than female according to statistics. Stats show that the addiction in male is two folds compared with their counterparts. Peer pressure is also a contributing factor. This according to stats is seen mostly in the young people trying to fit in their social stratum. After the first introduction into drug abuse, the body develops a tolerance with time and eventually dependence. Drug addiction is a physiological process on its own. It is a physiologic process, because, it does not just happen at once but develops slowly and in sequential stages. Dopamine is the main hormone that is involved physiologically in the process of drug addiction. Drugs such as cocaine, morphine, and alcohol alter the pathway of dopamine. The first dose taken by an individual has no big effect. Additional drug abuse cause tolerance effect and soon the level of dopamine increase and consequently cause a feeling of being happy. Continuous administration of drugs also has a sensitization effect on the extracellular cells. So when an individual has reduced, or the dose reduce in the blood also the happiness causing hormone, dopamine, also goes down and the craving also start to go back to normal. The drugs taken tend to increase dopamine and when withdrawn the level of this dopamine dwindle and the cycle repeat itself. This cycle is what is known as drug addiction (Hanson, 2005). Will power to withdraw from drugs is most a time futile. The physiologic development of regulation effect

Cybercrime Research Paper Example | Topics and Well Written Essays - 250 words

Cybercrime - Research Paper Example One of the best investigative techniques to deal with this issue is to bait the cybercriminals. It is also useful to spy on their forums and lure them out of the shadow. In reality, they are among the most elusive form of criminal. The truth is people must be very careful to protect their passwords and their personal information. It is not a good idea to put your birthday on your Facebook account, for example, as this information may be used in some circumstances to access banking and other private records. Do not talk to strangers online if you are underage, as well, as they may be predators. Part of the problem with the Internet is its anonymity. It is hard to track down cybercriminals and they know it. The bank robbers of the future will not wear masks and carry guns, they will be the people who sit at their computer and hack into the bank. We must develop better investigative techniques to deal with

Sample case studies Essay Example for Free

Sample case studies Essay Ans: The given case consists of the product named Burnol which was owned by Boots pure drug co. private limited. The case deals with the failure of the brand in the market. Previously in the 1940’s the sales of the product were huge and at its peak but slowly and steadily as time passed by and the world came up with new technologies the sales of the product started diminishing. Earlier in kitchen housewives used charcoal ovens to cook and often used to have burns while cooking and thus since the color of the cream was yellow similar to turmeric paste the sales of the product was huge and the product was extremely reliable. The first advertisement was also an eye catching one. But from the 60’s new technologies started coming and people started using gas and the rate of accidents and burns fell down. People still now remember the brand Burnol which is used in burns but do not use it. The main issue is that the marketers tried to reposition the brand like an antiseptic or first aid product but failed miserably. It stood nowhere when compared to dettol and other strong products. Finally now the brand is owned by Morepen and is on the way of its success. Q2: What is the consumers involvement in such a product strategy? Ans: The consumers play a very important role in every product strategy because end of the day it’s the consumers who are using the product and the company is making profit. In case of Burnol the repositioning of the brand failed miserably. One reason being that the brand image of the product. The brand had high value in the mind of the consumer but as a burn cream and not some other antiseptic cream. E.g.: Can we ever think of a product like HARPIC MOUTHWASH? Never†¦Ã¢â‚¬ ¦. Similar products in the markets failed like Lux Shampoo, Clinic Plus hair oil, etc. All this is due to the mind set of the consumers towards a particular product. We cannot think of a brand except for some particular products. Q3: What strategies would you recommend to change consumers attitude towards the brand? Ans: A brand like Burnol whose brand image is very strong in the mind of the consumers the marketers should come up with new ideas of developing the brand in its same criteria rather than reposition it. Advertisements can be made but not showing a housewife but a teenager getting burnt while working in the chemistry lab or small kids burning themselves while burning crackers during the Diwali festival. People cannot imagine the brand to be something else besides a burn cream and trying to do so will result in only failure. Q4: Why have attempts to reposition the brand failed? Has it anything to do with the consumer’s attitudes or appropriateness of communication messages? Ans: As mentioned earlier the brand image plays a very important role in creating a position or perception in the minds of the consumer. Consumers have different kinds of perceptions in their minds regarding certain products. E.g. A person driving a Mercedes Benz drives it not merely because he has the need of a 4 wheeler but to actually show off his or her status. Therefore if Mercedes ever comes up with a small size car the brand might succeed but. Therefore if Mercedes ever comes up with a small size car the brand might succeed but model Mercedes Benz will terribly fail because that image of having a status able car will no longer will be there. Similarly no one will ever imagine Nike coming up with a Cosmetic product, if so then will miserably fail. These are the various kinds of perceptions people have which are basically known as brand personalities. Similarly in the case of Burnol the attempts made of repositioning the brand failed not because of miscommunication of messages but because of the position the brand had in the minds of the consumer. Case 2: Q1: What significant culture/ sub-culture factors have led to the introduction and sales of the new Colas? Ans: The introduction of the new cola i.e. the Mecca-cola has evolved due to the Islamic culture and their protest against US foreign policy. As we all are aware of the wars between Iraq and US the amount of innocent people dying in the wars. Thus this new cola is introduced to fight against the US. The name Mecca clearly signifies the holy shrine of Muslim religion by their founder Mohammed Hazrat. Coca cola being an American product was not liked by the people since it went against their feelings since the profit from it went entirely to the Americans. But this drink gave the people a feeling that they are not consuming an US product and thus the product was a great success especially in the African and middle east countries. Q2: In your view what significance this development may serve as a pointer for many consumer products? Ans: The main significance the product serves for the consumers is the level of satisfaction since it’s not a US product and secondly the name of the product is related to their religion. People especially who are orthodox are very particular and would not go even an inch against their religion and consuming a product of a country who is killing their own people would be of great offence for them on their part. Thus this development would lead to turning point for many products who would in the future time may come up with more number of products who are religiously related especially in a country like India where people of various races inhabit. Q3: Discuss the impact of cultural factors that may strongly influence product choice. Would they be equally true for high-involvement products as well? Ans: Yes, the impact of culture has always been of great influence on product choice. E.g. their was a baby food product which was of immense success in the United states of America. The company started marketing the product in various other countries but was seen to miserably fail in many parts of Africa. The reason behind the failure was not known. After conducting large number of surveys a point was discovered that generally in Africa the packaging of products especially food products was done in such a way that the ingredients of the products being used are shown in the outside cover. The baby food product by US showed a picture of a baby on their packet and therefore the sales when immensely down not because that the people dint know that there was practically no baby used inside the food their mentality and psychology has become like that which stopped them from buying the product as soon as they saw the baby on the cover. Thus there is a great impact of culture, religion, way of living and many such factors which affects the buying behavior of the consumers. Case 3: Q1: Would marketing in foreign countries require study of a popular country’s culture aspects and buyer behavior before marketing Khadi there? What aspects would need to be studied? Ans: Marketing khadi in foreign countries will undoubtedly require their culture but not to that extent as it would have been needed in India. Mainly because khadi is a word that is related to our nation’s father mahatma Gandhi and emotionally touched with us. The emotional touch is not so much linked with the people outside India. May be the culture aspect would be required for the Indians living abroad but other than that the aspect that needs to be concerned about would be quality, tactics of proper marketing and to make people aware of the value khadi has ands how effective it would be for their used. Q2: Suggest an approach to make Khadi garments popular among Indian youth. Ans: The Indian youth is unaware of the sacrifices our freedom fighters and people like Mahatma Gandhi have done for our freedom, the tortures the British people have made on us. The best way to make the youth aware of Khadi garments would be to make them aware of the sacrifices and the amount of hard days Indians have faced. The way our own gandhiji came up with the concept of khadi so that we don’t use the materials provided by the british. End of the day we are Indians and hence after being aware of all these facts and after realizing the fact that this free life we are living today is all because of such great people the youth will certainly move towards khadi garments. View as multi-pages